The equation is simple – to provide the best care, you need the best people.
But as a hospice charity like ellenor, it’s not only the best people you need, but a diverse mix of them. It’s about building a team with a contrasting, complementary set of skills. And recognising that, for everyone on the frontlines of ellenor’s hospice care, you need equally passionate, dedicated staff behind the scenes, too.
People to run the reports, dive into the data – and crunch the numbers that matter most.
People like Georgia.
Georgia Cooke is ellenor’s Performance and Data Analyst. Her role? Supporting ellenor’s clinical and financial teams with insights into all aspects of the charity’s status and services. To look at the latest figures and help ellenor’s wider teams understand how to leverage these to make ongoing improvements.
“With our clinical services, for example, it might be identifying patterns in patient diagnoses, and how we can adapt our services to reflect that shift. If we have more dementia patients than we used to, this could represent a gap in our services – meaning there might be scope to better tailor our care to dementia patients.
“With our financial reporting, it’s more about what our budget is, what we’re spending it on, and whether we can improve it.”
Georgia’s analyses, forecasts, and projections are integral to ellenor’s commitment to delivering high-quality, holistic care – from both its Northfleet-based inpatient ward, and the homes of its patients throughout the Kent and Bexley communities.
Many of the reports Georgia runs go either straight to ellenor’s funders, or fuel the efforts of its Trusts & Foundations, Income Generation, and Fundraising teams in engaging ellenor’s donors, volunteers, and fundraisers in the community.
Considering ellenor relies on the generosity of the public for X% of its funding – around X million a year – this is vitally important.
“The statistics I provide enable us to demonstrate to our funders and supporters in the community that we’ve done, or are doing, the things we set out to do with the money donated to us. If we want to put together a proposal for funds – or go out and request more money from donors – my reports are involved in that.
“Without those numbers, we wouldn’t get the funding we do; we wouldn’t know the state of our services. We need to see those figures; otherwise, we’d be running blind.”
A big part of Georgia’s role? Supporting ellenor’s quarterly reporting efforts to the local ICB (Integrated Care Board). ICBs (formerly Clinical Commissioning Groups, or CCGs) oversee NHS and other care services within an area, including GPs and hospitals.